Chennai, July 15th 2015: Always on the forefront to impact change, 92.7 BIG FM has consistently put is best foot forward to promote various social messages over the years. Having earned the title of “Most trusted Brand” by Brand trust Report 2015, India’s no.1 radio network continues to create awareness about social issues that plague our society. In yet another association on the occasion of international Youth Skill Day, the popular FM network finds repose by associating with leading detergent brand Rin for the Rin Career Academy Cycle Ride – a cyclotron to support young women who are bright struggle to get through their career due to lack of finesse.
Speaking on the occasion, Mr. Ashwin Padmanabhan, National Business Head and Executive Vice president, Reliance Broadcast Network Limited said, “We are extremely delighted to announce our association with Rin Career Ready Academy Cycle Ride. The youth, especially in rural areas, is unaware of the basic requirements that one needs to showcase in order to prove that they in fact are career ready. Through this cyclothon we endeavour to head as many people to participate and spread the cause that Rin supports. Rin’s initiative to support deserving youth and equipping them to achieve their dreams blends seamlessly with our aim to make the society a better place to live in and this is what makes our association perfect”.
It is popularly said, “ Teach a woman and you teach a nation”. Woman are the most powerful influencers in the country and with a large no of woman, who are brilliant the can’t fulfil their dreams due to reasons such as not getting through interviews and more, there is massive need to address issues that cause this. To encourage and guide these young minds to pursue ambitions that will enable them to lead the country and further empower generations to come, the Rin Carrer Ready Academy Cycle Ride in line with Rin’s brand philosophy ‘ Time to shine’ will have 50 cyclists gather at Elliot Beach, Besant Nagar from 7AM to 9AM to promote the cause.
To Spread the message and get people participate, 92.7 BIG FM along with celebrity RJ Balaji will invite supporters to come participate and support the cause. The two hour event will also have RJ Balaji, give LIVE updates about the event on-ground. RJ Balaji who has an enormous fan following to his funny quips on 92.7 BIG FM’s ‘Take It Easy’ became a range amongst the Youth who follow him religiously.
RJ Balaji also said, “ I feel privileged to be part of a cause as honourable as this one. The Rin Career Ready Academy aims at honing skills of young women from less privileged backgrounds and enables them to fly high. Being a part of the cyclothon is to spread this message and let people know that they have the required assistance they deserve to help them fulfill their dream”.