Aari-Aishwarya Dutta starrer new film was launched in Chennai followed by shooting. The team is now on cloud nine witnessing a huge reception for its first glimpse of video released on TikTok. In accordance to this wowing response, the film’s title over the same social media platform. The film is set against the backdrops of pure love story, which is written and directed by S.S. Raja Mithran, who had earlier helmed the film titled ‘Ayyanar’. While A.G. Magesh is composing music, Dhilraj who had earlier cranked camera for movies like Annadurai and Thagararu is handling cinematography. The film is jointly produced by is jointly produced by Creative Teamz E.R. Anandan and Glowstar Creations B. Dharmaraj.
“We as an entire team are so much delighted that this is the first ever time in International cinema that a film’s promotional video is released on TikTok. Every individual at certain point in their lives would have definitely experienced ‘Love’. Especially, the love during teenage phase is something that one would cherish for years and ages. This film’s tale is interwoven with such a theme, which will definitely reflect upon everyone’s life story,” says actor Aari.
He continues to add, “Times and season may change our perception of love, but its soul remains the same. We wanted to unveil the glimpse of this film across a platform, where the ‘Love’ is celebrated with freshness. Obviously, our instant choice was TikTok, which is the hub of youthful feast, where the youngsters celebrate their moments of love. We are so much delighted over the unconditional response to this visual glimpse. We are also planning to unveil the film’s title on the same platform of TikTok. I am sure; the trend of launching the film’s first look, visual promos and audio on TikTok will increase.”