CaratLane Announces Avnish & Guru as Co-Founders

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Gurukeerthi GCaratLane, today, in a one-it’s-kind acknowledgement of entrepreneurial spirit recognised two of its senior-most employees as Co-Founders. Avnish Anand, Sr. VP – Product & Category and Gurukeerthi G, Sr. VP – Technology & Fulfilment, will now be Co-Founders of India’s leading omni-channel jeweller, along with Mithun Sacheti, Founder & CEO of the company.

“Avnish and Guru have stood by the vision of CaratLane, and helped it materialise with their strong commitment and exceptional talent. It gives me immense pleasure to have them join me to lead our future endeavours.” said Mr. Mithun Sacheti, Founder & CEO, CaratLane.

Avnish who earned his master’s degree from IIM Lucknow, is the 1st employee of CaratLane and he has, since the very beginning, firmly believed in all things that CaratLane stood for. His infectious passion was instrumental in shaping the key business strategies of CaratLane. He has ably led the company to establish the Online Sales Team and continues to drive his efforts to make some amazing changes on the website and customer engagement. Today, as he shares an enviable relationship with the organisation, having him as a Co-Founder seems the only logical way forward.

Guru comes from IIM Bangalore and has been with CaratLane for the last five years. He has shaped and strengthened the backbone of CaratLane – the technology support, while also being instrumental in supporting the Fulfilment function. CaratLane, today, has rightly achieved recognition as being one of the best e-commerce sites with a seamless consumer experience only because of the strong technology platform that Guru has helped build. He has not only built the tech team from scratch but also ensured brand CaratLane has a distinct identity carved out of the tech sophistication offered. Having Guru as a Co-Founder will only help CaratLane further strengthen its leadership in this area and is a well-deserved recognition of his contribution to CaratLane.

“With Avnish & Guru as Co-Founders, I am confident CaratLane’s vision to revolutionise jewellery wearing and jewellery buying in India is only inching closer to reality.” Sacheti, further added.

Recently Titan Company, a Tata Group organisation announced the purchase of 62% stake in CaratLane acquiring 1.91 crore shares (1,91,42,545 shares), valued at Rs 357.24 crore.


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