CaratLane launches Women Of Mettle programme

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Rumaiza Fathima, Dr. Priya Selvaraj, Sandhya Rajan, Shilpa Vummuti, Shakti Vijaykumar, Paloma, Deepika Pallikal, Sanjuktha Roy and Meera
Rumaiza Fathima, Dr. Priya Selvaraj, Sandhya Rajan, Shilpa Vummuti, Shakti Vijaykumar, Paloma, Deepika Pallikal, Sanjuktha Roy and Meera

CaratLane, India’s leading omni-channel jeweller, is known to address the tastes and style of the modern woman who appreciates – deeply so – beautiful jewellery that draws out her compelling individuality, inner confidence and self-esteem. Taking its vision a step ahead, CaratLane today announced the launch of the CaratLane Women Of Mettle programme which will identify and recognize the achievements of real women who embody the spirit of the brand – beautiful in every way.

The launch of this brand counsel programme was held at the CaratLane Signature Store in Chennai and marked the nomination of the 10 women achievers from the city as members of the Women Of Mettle community.

Speaking about the programme, Vipin Nair, Associate Vice President Marketing, CaratLane said “At CaratLane, we craft jewellery by taking inspiration from the beauty of real women and their everyday style. We believe that ‘the beauty of a woman is her self-expression – being herself, uncompromising, unapologetic and all-embracing’. So with the Women Of Mettle programme we’re taking this core thought ahead as an endeavour. Through this programme we will invite and induct women achievers from different walks of life to be evangelised as our brand consuls and they will help us inspire other women through talks and workshops, hosted at our stores, over a period of time.”

CaratLane’s Women Of Mettle members from Chennai include aspirational women who have boldly overcome all odds to pursue their dreams. This first event in a pan-India programme will be graced by ace Indian squash player, Dipika Pallikal, theatre artist and now RJ, Paloma Rao, architects and entrepreneurs, Rumaiza Fathima & Meera Ravi of The Dream Theme and Design Anatomy, teacher-turned-entrepreneur Sandhya Rajan of Great Goals, a popular radio jockey with Fever 91.9FM, Sanobar Sultana, renowned fashion-designer Shilpa Vummiti who own’s the label SHILPA-VUMMITI, Corporate Director – Public Relations, South, Taj Hotels Sanjuktha Roy, a fertility specialist and embryologist, Dr Priya Selvaraj, from a product consultant and client relationship manager to a successful homemaker, Shakthi Vijaykumar.

The concept of ‘Women Of Mettle’ was first introduced by CaratLane as a part of its 7th anniversary celebrations where the country nominated their choices of inspiration women changemakers from varied walks of life. This programme is therefore the next step in reaching out to contemporary Indian women, through real and relatable role models and creating a common ground for stirring conversations.

About CaratLane:
CaratLane, India’s 1st true omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. Recently in July, 2016 CaratLane got into a strategic investment deal with the Titan Company, a Tata Group organisation.

CaratLane was incepted with a courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. As a 21st century jewellery brand, CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

CaratLane is known for its signature jewellery-buying experience across all platforms. Along with the website which is India’s largest online jewellery destination, CaratLane has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further, in 2015, CaratLane launched its first-ever revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLane™ system to eliminates inefficiencies from the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 30% to customers, over retail costs, without compromising on quality.
Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.

To know more about CaratLane: Visit
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