Dyson expands in India, opens its fourth Dyson Demo Store in Chennai

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Dyson today officially opened the doors to its first Dyson Demo Store in the city of Chennai, expanding its presence in India to four demo stores. The retail space has been designed as an interactive space to encourage visitors to pick-up, test and experience Dyson’s technology, which has been engineered for people’s homes and well-being. The new demo store is situated at VR Chennai, located in the neighbourhood of Anna Nagar in the city.

Dyson’s portfolio of key technologies willbe on display: Dyson V11 TM cord-free vacuum: The Dyson V11 TM Absolute Pro cord-free vacuum is a result of more than a decade of cord-free vacuum and Dyson digital motor development to intelligently deep clean your home. Thanks to the new Dyson digital motor V11, which spins at up to 125,000 rpm, the Dyson V11 TM cord-free vacuums provide powerful fade-free suction with 40%more suction power than its predecessor, the Dyson Cyclone V10 TM vacuum[1].

The Dyson V11 TM vacuums bring anew level of intelligence to cleaning, automatically sensing and capturing debris, while reporting vacuum performance on an LCD screen in real time, as well as ‘The Indian Household Hidden Dust Study 2018,’ which shows that cockroaches and dust mites allergens along with dog allergen are present where we sleep, sit, play and drive. Visitors to the Dyson Demo Store in Chennai will be able to experience the machine on three different floor surfaces, with a variety of dust and debris at hand. Visitors will be able to see the Dyson digital motor up-close, and speak to Dyson experts about which technologies are most suitable for their home. Dyson Air Purifiers: The new Dyson Pure Hot+Cool™ air purifier is uniquely engineered for year round use – delivering fast and even room heating in winter, powerful cooling in summer; and efficient purification -removing 99.95% of allergens and pollutants as small as 0.1 microns[2], from the air, through all seasons. The machine automatically detects airborne particles and gases and simultaneously reports to the new LCD screen and Dyson Link app in real time,encouraging well-being and maintaining comfort levels in the home. Visitors can also experience the Dyson Pure Cool TM Advanced Technology Tower air purifier and Dyson Pure Cool TM Advanced Technology Desk air purifier; that automatically detect and capture microscopic airborne pollutants in your home, reporting live indoor and outdoor air quality to the new Dyson Link App – allowing users to remotely track the inside air quality at all times. Dyson experts are on hand to explain the way in which the hardware and software integrate to give the machine intelligence and reveal invisible airborne pollutants.

Dyson Supersonic™Hair Dryer Conventional hair dryers can be bulky and difficult to manoeuvre, can blast air at hight emperatures, which can cause extreme heat damage, all with the risk of hair being sucked into and trapped in the filter. Dyson engineers set out to rethink the hair dryer. Dyson Supersonic™ hair-dryer has been designed for fast drying without the reliance on extra heat, while meeting everyday styling needs. The Dyson V9 digital motor 4, which spins at 110,000 times per minute 3 is able to deliver 41 litres3of powerful and controlled airflow every second using the V9 motor and patented Air Multiplier Ô technology 6,stripping water from the hair while improving the smoothing and alignment of hair without relying on excessive heat. Housed within the head of the Dyson Supersonic™ hair dryer is an intelligent heat control system which monitors output airflow 40 times per second 3 to ensure effective control of temperature, preventing exposure to excessive heat, and improving overall hair shine and health. The Dyson Supersonic™ hair dryer is a result of £50 million investment in its development over 6 years including the creation of a state of the art laboratory dedicated to investigating the science of hair.

Dyson engineers spent over four year studying hair from root to tip, understanding how it reacts to stresses, how to keep it looking healthy and how to style it. Dyson Airwrap™Styler Unlike most styling tools that rely on extreme heat to style hair,the Dyson Airwrap™ Styler uses jets of air toallow you to achieve voluminous curls, natural waves and smooth blow-dryfinishes – at home. Also using Dyson’s fast, high-pressure digital motor V9, the Dyson Airwrap™ styler harnesses a phenomenon known as the Coanda effect. The effect occurs when ahigh-speed jet of air flows next to a surface and, due to differences in pressure caused by the surface, the air flow attaches itself to the surface.Taking advantages of this principle, Dyson’s team of aero dynamicists created away to style hair using only air combined with heat.

The result creates a natural look with a sleek finish, helping prevent extreme heat damage. The Dyson Demo features two styling stations to allow for people to test and experience the Dyson Supersonic hair dryer and Dyson Airwrap styler. Dyson Beauty Advisors will be present to explain how the machine works and offer styling advice.Complimentary in-store styling appointments will be also be provided. Dyson Lighcycle Engineered to provide the right light for the right time of day, the Dyson Light cycle TM task light supports your bodyclock with local daylight tracking that continually adjusts colour temperature and brightness. Designed to reduce eye strain with over 1,000 Lux brightness,the Dyson Light cycle maintains light quality for 60 years[3], thanks to Heat Pipe technology.User personalisation is a feature that is made possible through the Dyson Link app – designed to support optimal illumination throughout the day. Pete Duckett,Engineering Manager, Dyson says: “Dyson technology works differently.It is engineered to solve real problems. Hence, it is critical for people to be able to test and experience our technology, so they can understand how it works. The opening of the Dyson Demo Store in Chennai is a testament to our ambitions to expand our footprint in India further and to bring Dyson technology closer to the people. This space allows us to bring engineering to life, to better understand the needs of our owners, and to help people experience our technology in a Dyson environment. You can pick-up the machines,pull them apart, and thoroughly test them on our test tracks with various dust samples.” -ENDS- NOTE STO EDITORS Dyson Demo· The space in VR Chennai is the most recent addition to a growing of Dyson Demo spaces. · Dyson now has four demo stores in India including DLF Promenade and Select City Walk in New Delhi, and VR Mall in Bengaluru, even as similar spaces are planned for other major world cities. ·

The new Dyson Demo opens officially to the public at 10.00 am on October 19 and is located at G, VR Chennai, Thirumangalam, Chennai, India·

It will be open daily 10:00 – 22:00. Dyson General · Dyson is a global technology company with engineering and testing operations in Malaysia, Singapore, the Philippines and the UK. ·

Dyson has committed £2.5bn in investments for the development of future technology·

In 2018, Dyson’s profits broke £1bn for the first time as investments in advanced manufacturing and research reached a new high while revenue continu edits strong growth trajectory.·

A new £44m investment at Dyson’s Malmesbury Campus was completed,including a new advanced modelling and prototyping centre, the expansion of advanced battery labs, and remodeling of workspaces. The campus represents Dyson’s largest centre globally and it is a vital creative, commercial,technical, and inventive centre.· Today, there are over 12,000 Dyson people worldwide, of whom 5,583 are engineers and scientists.·

The average age of a Dyson engineer is 26. Dyson in India · Dyson started operations in India in February 2018, launching three main products ranges for the first time- Floor Care, Environmental Control; and Personal Care·

In 2019, a fourth product range– Lighting was also introduced in India· With the opening of Demo Store in VR Chennai, Dyson now has four demo stores in India including DLF Promenade and Select City Walk in New Delhi, and VR Mall in Bengaluru. · Dyson also retails through the official website- www.dyson.in, Amazon, and Flipkart · In-home Demo services available in New Delhi, Mumbai, Bangalore, Chennai, Pune and Hyderabad as well as at select Croma stores in Delhi NCR, Mumbai and Bengaluru. Biography Pete Duckett – Engineering Manager, Dyson Pete Duckett is the Engineering Manager for Technology Development at Dyson, based in Singapore& Malaysia. Pete has been with Dyson for more than 16 years, during which he has been at the helm of developing the core technology in products such as Dyson Cool, Lightcycle and Airblade. Currently, he leads a team of 50+engineers to fine tune and perfect these for improving the quality of air and general wellbeing. A graduate from the Coventry University, UK with a masters in Mechanical Engineering, Pete started his engineering career working in material science. In 2003, Pete joined Dyson as a Structural Analysis Engineer working on floor care, and Ball Technology, and ran the initial studies that led to the first Airblade. Petehas been in SEA since 2009 and has worked across all Dyson products with his team that he has coached & developed over the years from his initial work with talented undergraduates When he is not in the Singapore or Malaysian RDD centers you will find him trail running or in the ocean Scuba diving or Free diving. For further information, please contact pratik.dogra@dyson.com (+91 7303094995).
[1] Suction tested to IEC 62885-2 CL 5.8, tested in Boost mode.[2] Tested for filtration efficiency at 0.1microns (EN1822). Gaseous capture rates vary.6 Type of patent: invention; Patent no:ZL201310110547.2[3] [3]LED-life calculation is based on L70 measurement according to IEC 62717, with an estimation of 8 hours’ usage per day. Real-life results may vary.


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