· New Dhruvan Ford facility to welcome customers to the Ford family and deliver an unparalleled sales and surprisingly affordable service experience
· Dhruvan Ford to offer Sales, Service and Spares (3S) support to customers in Chennai; Ford takes the total number of sales and service outlets in the state of Tamil Nadu to 37
· Ford’s value and feature-rich product offering including the New Ford Aspire, on offer at the new Ford dealership along with surprisingly affordable service
Committed to growing closer to customers, Ford India today extended its sales and service reach in Chennai with the inauguration of Dhruvan Ford.
Led by Srikanth Kolla, Dhruvan Ford spreads across 60,900 square feet and located at New Survey No 71/1A1- 2A, Kovilambakkam, Pallikaranai, Chennai.
The new Dhruvan Ford dealership in Chennai showcase Ford’s most vibrant, feature rich and value for money product portfolio comprising of Ford Figo, New Ford Aspire, Ford Freestyle, Ford EcoSport, Ford Endeavour and iconic Ford Mustang.
The newest 3S (Sales, Service and Spares) facility will also be equipped with 14 service bays to deliver a differentiated after-sales experience to customers.
Inaugurating the new facility, Anurag Mehrotra, president and managing director, Ford India said, “At Ford, we are committed to bringing world-class products and a differentiated after-sales experience to customers and happy to be joined by the team at Dhruvan Ford in this journey.”
Alongside the world-class products, Ford continues to bench-mark post-sales experience with its Surprisingly Affordable service through its network. Some of the path-breaking initiatives on offer at the new Ford 3S facility in Chennai will include:
Service Price Promise: A benchmark of transparency, the service price promise on Ford India website will allow customers to know the cost of periodic maintenance even before booking the service at Dhruvan Ford. Using the Cost Calculator, customers carrying the print-out of the web quote will get treated to complete trust and transparency in service and parts pricing.
Ensuring Savings through Sub Assembly Levels for Repairs: For vehicles coming to Dhruvan Ford for servicing, the ‘Sub Assembly Levels for Repairs’ will enable a substantial saving in the overall ownership costs by breaking up an auto part into sub-components.
Competitive Parts Pricing: Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining high quality. According to an independent survey of parts pricing, Ford has been rated the most affordable across its product range against a formidable set of competitors.
Also, Ford’s customer-focused initiatives such as Pan-India Roadside Assistance, Mobile Service Vans, Vehicle report card is part of the process across a network of 509 sales and service facilities in 281 cities across the country.
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