Gollapudi Srinivas Award is a national-level private award given to a first-time director in Indian Cinema every year. It is given out in the memory of Gollapudi Srinivas (3 March 1966 – 12 August 1992). He was the youngest son of veteran Telugu film personality Gollapudi Maruthi Rao. This award was first announced in 1997 at Chennai
While directing his début Telugu film PremaPustakam, Gollapudi Srinivas succumbed to a water accident on August 12, 1992. The Telugu film industry lost a promising director. The Maruthi Rao family established the Gollapudi Srinivas Memorial Foundation to perpetuate the memory and instituted an annual cash award for the Best Début Director chosen from among Indian-language films. As part of the event, an eminent Indian film personality gives the keynote lecture
This year 2019 the prestigious and coveted Gollapudi award is awarded to debutant director Prem Kumar for the movie 96 an Indian Tamil -language romantic drama. The film is written and directed by CPrem Kumar who earlier handled the cinematography for NaduvulaKonjamPakkathaKaanom, the film features Vijay Sethupathi and Trisha Krishnan in the lead and the film is bankrolled by Nandagopal of Madras Enterprises
Prem Kumar was born as the eldest son to a power loom weaver. He completed his schooling in Kalyani School, and got himself employed with Indian Telephone Industries Limited, following which he worked as a weaver like his father, for 13 years after schooling.The 96 director grew up in Thanjavur, in a family that loved music and cinema but it was not until he watched Thalapathy that the film bug bit him. Today Prem Kumar is one of the most sought after directors in the Tamil film industry and has set a standard bench mark for himself.
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