Chennai, 3rd, October, 2015: India’s most trusted jewellery brand, NAC Jewellers, today launched the exquisite and magnificent ‘Rudhramadevi collection’. The jewellery line up is a series of handcrafted ornaments designed to captivate the splendor and magnificence of a royal era. Renowned director Mr. Gunasekhar, and Actress, Ms. Anushka Shetty launched the ravishing, royal line up at the T-Nagar store.
To offer the look and feel of royalty, the collection has a wide range of intricately designed ornaments like haram, earrings, double necklaces, bracelets, bangles and much more. The highlight of the collection is the specifically crafted hand bands worn during sword fights to suit the theme of the movie. The artistic craftsmanship of each ornament in the collection is adorned with the finest rubies, emeralds, kundan and uncut stones.
For the first time in the history of South Indian cinema, original jewellery collection has been designed and used in a motion picture. The jewellery line up was created after extensive research by NAC Jewellers to understand the style and grandeur of a 13th Century Queen and each ornament in the collection has been inspired by the original sculptures of the Kakatiya dynasty. Since the inception of the idea, a special design team was designated to survey the features of the sculptures from Kakatiya dynasty by visiting the various museums and galleries across the state. The intricate designs of the ornaments were extracted from the statues and art pieces which were recently discovered.
Commenting on the launch, Mr. N. Anantha Padmanabhan, Managing director, NAC Jewellers Pvt. Ltd said, “We are very excited to be associated with Rudhramadevi franchise as this has given us a wonderful opportunity to create a luxurious jewellery line-up. The ornaments have been designed carefully to suit the royal status and power of the warrior queen. The team has very closely worked with us to mirror the grandeur and magnificence of a royal era. We are sure this collection will be exciting for every damsel out there.”
The Rudhramadevi collection is available on display across NAC Stores in Chennai. For further information on the collection, please contact 044 4399 6666 or visit the official website – http://www.nacjewellers.com