‘The Hairdressing/Salon brand of the young’ forays into India
Essensuals, a diffusion line Salon of Toni & Guy adds another feather to its cap with its new store at Nandanam A preview of their latest collection, “Campaign Inspiration” was followed by interaction with representatives from Essensuals and Toni & Guy. Models showcased the latest collection by Essensuals and Wella.
Nandanam – 126th Salon
Located in a spacious -2580 sq ft property, the sleek salon interiors consists of 2 cutting stations, 3 back wash stations, 1 pedicure/manicure stations, 1 facial room and 1 Spa rooms.
The interiors are predominately black, white & earthy shades furnished with white and black furniture. Their vast offering includes services like haircuts, colours, straightening, perming, hair extensions, facials, under eye treatments skin care services, bridal service, body polish, scrubs, foot spas, foot reflexology, head acupressure, reflexologies, pamper packages, body massages and more. The salon will operate 365 days a year opening at 9 am and closing at 9 pm on weekdays and 10 pm on weekends.
“All our stylists at Essensuals have been trained by Toni & Guy Style Director. Each of them have an extensive background and proven track record in their field, and continue to research and practice new technologies and technicalities in hair, constantly updating their clients look with the perfect colour, design and proper care. We are expanding extensively and will be taking the brand to different parts of INDIA said Mr. Blessing A Manikandan, CEO, Paulsons Group, Who are the Master franchise of Toni&Guy.
With haircuts starting at Rs. 150, the Essensuals brand is targetted at a younger market and it’s price point is markedly less than Toni&Guy, which is a premium salon.
The purpose of the Essensuals brand is to fill the gap mainly on the aspect of affordability for the younger and middle class segment. All the services are priced at very affordable rates also launching with a discount for the festive season.
Actress Hasika Motwani inaugurated the salon and said “ TONI&GUY is my all time favourite salon & Beauty Secret”.
This latest collection has a raw London vibe to it, with east London Street Style juxtaposed with the groomed glossy looks off the catwalks of London Fashion Week.
Inspiration for the collection was a crossover of ideas, with cuts looking to young musicians, such as Rita Ora and Azelia Banks, whose looks combine the rawness of London’s Street Style scene with a glamorous edge, for a fresh youthful feel. The shapes created were classic and aimed at a low maintenance cool. To dress these shapes in a modern way the team worked with the new Label M electrical Session Styling range, using wands and tongs to produce energy and movement in the hair so that each style became a statement of undone glamour.
The secret for this collection was using classic hair cutting techniques with beautiful and bold colour placement. Colour was the focal point for the collection as a whole, with the concept coming from the everyday phenomenon of the pop-up. This ideal was taken and interpreted in a wearable modern directional way. Each colour was created so that as the hair moves, different elements of the colour pop out to the eye of the beholder.
Essensuals Hairdressing – a brand of the young
Essensuals began in 1997 when Toni, Sacha and Christian Mascolo first recognised a gap in the market for a “Diffusion line” of Toni&Guy. The idea behind a second hair salon group
was the thought that a proportion of clients can be “transient” and visit the competition. Hence the solution was to become the competition, thus launching Essensuals.
Essensuals is on its way to becoming a highly respected and globally recognised hairdressing brand. Essensuals salons aim to provide excellence in hairdressing in a fun, relaxed and fuss free environment. The brand’s foundations and education systems are comfortable and firmly entrenched within Toni&Guy and have firm UK and International expansion plans in place. Essensuals continues to build upon numerous accolades, including the British Hairdressing Awards London Hairdresser of the Year, South West Hairdresser of the Year and Men’s British Hairdresser of the Year.