Voylla – India’s largest fashion jewelry brand – launched its second exclusive store in Phoenix Market City, Chennai. The store was inaugurated by Vibha Batra (Author), Shruthi Vijaykumar (RJ, Radio One) and Kamna Batra (Sun TV show Soppanasundari finalist). Adding to the glitz and glamour of the launch event were the participants of Mrs. Chennai who were seen having great time shopping and catching up with their friends.
The store, in a prime shopping destination, is another milestone of Voylla’s journey to bring high quality handcrafted and art inspired jewellery to every Indian woman. The brand has been receiving phenomenal response from the region and plans to increase consumer touch points. The glittering store at the Phoenix Market city features all new collections and bestsellers in a contemporary display format.
As per Vishwas Shringi, Founder and CEO, Voylla, “Chennai has a deep sense of aesthetics and the city admires fashion. It is only right that we open more stores in Chennai for our audience to come and experience our jewelry. Our first Exclusive outlet in Chennai Express Avenue Mall has been receiving great customer feedback and as a leader in the fashion jewelry segment we aim to cater to the aspiring audience in tier I, tier-II and III cities.”
With the latest launch – Meher by Voylla, Fairy Tale, Whimsical Magic, Classic Kundan, Voylla aims at letting every customer look as dazzling as their favorite celebrities. The company with its new ethos “Look The Part” has got wider spectrum of exclusively made theme based handcrafted Jewelry options for every mood and every occasion.
Sustained efforts of the Company in understanding the customers, robust backend and a fine detailed curation has resulted in over 15,000+ designs on Voylla’s site and stores, which get refreshed every week. More than five lakh customers are patrons to Voylla, making them the top fashion jewelry brand. Company was started to create a niche in the lifestyle segment with a strong omni-channel presence. Voylla retails its own creation online through Voylla.com, app and via marketplaces like Flipkart, Amazon and Myntra. The start-up had opened its first flagship store in Delhi in December 2015.
Along with women’s jewelry, Voylla has also expanded its horizons by launching a special segment of men’s accessories. From youngsters and hipsters who are experimental and adventurous, to the more evolved and serious buyers and even curious first-timers, well into their 30s or more, DARE has a mix of all kinds of customers who are sold on the idea and the quality of accessories on offer.
Voylla has also been awarded nationally as “Franchise of the Year 2017” and “Start-up brand of the year 2017-18”
What began in 2013 as an e-commerce experiment in Bangalore has grown into one of the most popular, omni channel fashion jewelry brands in the country. With a robust online presence and an expansive retail presence of 250 stores, Voylla is just a click and a step away from its patrons.
Voylla has successfully introduced the concept of high quality, impeccably crafted jewelry at affordable price points-a feat that remains unmatched in an increasingly busy segment. Voylla’s other USP is the way it has taken cues from traditional art, crafts and narratives to create contemporary accessories for the discerning patron. It is the only brand with a versatile line of jewelry playing the sartorial companion to everyone.
VOYLLA FASHION JEWELLERY
Phoenix MarketCity, Velachery